Advertise to Parents of College Students
CollegiateParent is the best resource to connect your brand with parents of college students across the country. Marketing to parents of college students has never been easier.
College students have a significant impact on the local, regional and national economy. And parents of college students play a big role in their student’s growth and purchasing decisions throughout college.
Through years of experience, we know the college market is too large and influential to be ignored.
In 2018, parents of college students spent almost $1,000 per student during the back-to-school shopping season.*
*Source: https://nrf.com/insights/holiday-and-seasonal-trends/back-school.
The bottom line: parents want to help their student be successful in college — from orientation to graduation day to their first job out of school.
Students and parents are tired of being bombarded by marketing from all angles — about everything from apartments and gym membership to study tips and budgeting guides.
They’re looking for an authentic voice to guide them.
CollegiateParent is that voice.
Align your brand with the source trusted most by college parents by sponsoring a parent guide, or an informative native ad on any CollegiateParent platform.
“We really enjoy using CollegiateParent because of the reach their assets provide. The process to get the advertisement prepared is extremely easy and very cost effective. We really enjoy working with CollegiateParent and plan to do so for many years to come.”
- Hyatt Place, Lexington CPM
Get Connected with Campus Communities
We have partnerships with hundreds of the top 4-year collegiate institutions.
Speak Directly to Parents
Reach thousands of subscribers each week by sponsoring our newsletter.
Get Noticed
Our most read articles average over 4 minutes time on page.*
Meet Parents Where They Are
We use a multi-platform approach including digital ads, print, video, email and more.
It Works!
An 80% renewal rate means that our most successful clients see returns year after year.
* Google Analytics
Serving over 450 university markets* across the US, reaching over 1 million parents in 2019.
*4 year not for profit colleges & universities in the US, source NCES.gov
No matter your industry, CollegiateParent can put you in touch with parents of college students.
Our media kit shows our successes in advertising to parents of college students.
Get granular with our digital marketing and print strategies, and discover how we can create an advertising campaign scaled to fit your budget and goals.
Download Media Kit Now
Apartments
Student Services
Banks
Transportation
Care Packages
Furniture
Lodging
Storage
Restaurants
Fitness & Recreation
Retail
And many more!
Every university and college we work with has a presence on our website in the form of digital flip-book parent guides, informative resources, and a local business directory.
Parents visit our site for digital versions of these guides and commonly visit the business listings included.
We can show these users your banner ads or native ads. And because we have the ability to create audiences of website visitors based on what pages they visit, we can retarget these users and serve your ads across thousands of websites and apps that parents and students are surfing in real time.
This takes the guesswork out of having to pick and choose what individual sites to use.
Download Media Kit NowOur digital marketing strategies include:
From planners to directories, visitors guides to parent guides, we produce college publications that help parents connect to the campus community.
Universities’ No. 1 resource for parent resource guides
For over 10 years, we’ve partnered with hundreds of colleges and universities to provide their “go-to” print guides for parents and families of students.
Parent guides are an invaluable resource for parents. Last year we produced over 400,000 publications that were distributed directly to parents.
Download Media Kit NowThe right content mix is important. In a college parent's media-saturated life, it takes a mix of three things to win their attention and trust:
1 Relevant and reliable content
2 Engaging and knowledgeable voice
3 Trustworthy and authentic tone
Print and digital resources bridge the gap between parents, schools and businesses in the community to support college students in school and in transition to the working world.
That’s why we offer our advertisers a two-pronged print and digital package to ensure a holistic and effective advertising campaign to help you reach your advertising goals.
Below are some of the national brands we’ve helped reach college parents:
We have great solutions for local brands as well. Here are a few local gems we partner with:
Whether you’re a small local company or a national brand, CollegiateParent will help you build a personalized advertising strategy scaled specifically to your goals and budget.
