Video Spotlight Campaigns

Reach College Students Across Social & Web

Short-form video is one of the most effective ways to reach today’s college students. Our team creates your video ad, then distributes it across the platforms students use most—reinforcing awareness and driving engagement.

Packages & Options

Social Impact Video Package

Extended Reach Video Package

Recommended Upgrades & Options

Demo Sample Videos

Video Spotlight Campaign Resources

Social Platform Specs

Ad Format	Rec Size	Aspect Ratio	Max File Size
Meta (FB & Inst) Stories Video	1080 x 1920 px	9:16	4 GB
Meta (FB & Inst) Feed Video	1080 x 1080 px	1:1 or 4:5	4 GB
TikTok In-Feed Video	1080 x 1920 px	9:16	500 MB
YouTube Vertical Short Video	1080 x 1920 px	9:16	256 GB
Reddit In-Feed Video	1080 x 1920 px	9:16 or 4:5	1 GB

Campaign Request Form

Creative Direction

To create the most appropriate ad for your brand, please provide:

Your website and logo
Goal, CTA, or offers for campaign
Target audience
Desired demographics of speaker (gender, age, appearance, etc)
Any background or prop specifications
Any preferences around tone, word choice, clothing, background music, etc

Additional Details

Creative may be subject to market pre-approval, especially political ads
Political ads additionally require endorsement or disclaimer copy with contact information and citations for any claims.
Without pixel-tracking, we can report on impressions, clicks, CTR, and video completion percentage. We can also report on what sites the videos played on (for open web)
With a provided pixel implemented on the brand’s site, we can report on everything above, plus on-site engagement like product views and add-to-carts, as well as conversion actions like a purchase, a booked appointment, or a lead form submission.

College Parents Are Waiting to Meet Your Brand

Whether you’re a small local company or a more robust national brand, CollegiateParent will help you build a personalized advertising strategy scaled specifically to your goals and budget.